J.R. Simplot Company — Modernizing a Legacy Brand for the Digital-First Buyer

Challenge

Simplot is one of the largest privately held food and agriculture companies in the world. From farm inputs to frozen potato products. But their B2B digital presence didn't match their market leadership. Grower Solutions customers were defaulting to competitors with better online product selection and technical resources.

Approach

We redesigned the Grower Solutions digital experience to serve the modern agribusiness buyer: searchable product catalogs with technical specifications, localized dealer finders, and a content strategy targeting the agronomic queries their customers actually search for.

Results

Digital lead generation more than tripled. The technical resource library became the most-visited section of the site, and the dealer locator drove measurable foot traffic to local distribution partners.