Jacoby & Meyers — Rebuilding a Legal Legacy into a High-Converting Digital Experience
Challenge
Jacoby & Meyers is one of the most recognized names in American law: decades of brand equity, billions in client recoveries, and coast-to-coast recognition. But their website wasn't working as hard as their attorneys. The existing site was a poor conversion engine: fragmented information architecture, weak SEO structure, and wasted traffic from users who couldn't find what they needed. Despite massive organic authority, the site was leaking potential cases at every touchpoint.
Approach
We rebuilt the entire digital experience from the ground up; not to erase the legacy, but to amplify it. Every design decision paid homage to the firm's 45+ year history while engineering a modern, high-performance conversion engine. We implemented advanced conversational AI chat with conditional routing that identifies a visitor's legal situation and routes them directly into the firm's lead intake system with the right context. The information architecture was restructured around practice areas, case results, and location pages: all optimized for the SEO authority the domain already commands. The visual design is confident and institutional, reflecting the gravitas of a firm that has recovered billions for its clients.
Results
The redesigned site transformed Jacoby & Meyers' digital presence from a legacy brochure into a conversion machine. Conversion rates more than tripled, with the AI-powered chat system qualifying and routing leads with unprecedented accuracy. The restructured SEO framework now captures and converts the organic traffic the brand's authority naturally attracts: turning decades of brand equity into measurable pipeline.