Ergon — Unifying a Global Conglomerate Under One Digital Roof

Challenge

Ergon is a family of companies spanning refining, asphalt, midstream, and specialty chemicals. Over seven decades of growth across multiple continents. Their digital presence was fragmented: each business unit had its own site, its own voice, and its own user experience. Prospects couldn't navigate the full scope of Ergon's capabilities.

Approach

We audited every business unit's digital footprint and mapped the overlapping audiences: from procurement managers to engineering specifiers. Then we designed a unified platform architecture that preserved each division's identity while creating a cohesive master brand experience with intelligent cross-navigation.

Results

The unified platform became Ergon's strongest recruiting and business development asset. Time on site more than doubled, cross-division inquiries increased significantly, and the internal teams reported dramatically fewer 'wrong department' leads.