Epson — Redesigning a $1B B2B Commerce Portal for Epson

Challenge

Epson's B2B business portal. Serving North and South America; was generating nearly $1B in annual revenue but running on a legacy experience that hadn't kept pace with modern buyer expectations. The information architecture was convoluted, the e-commerce purchase flow created friction for enterprise buyers, and the DAM / marketing asset experience was disconnected from the core purchasing journey. Heavy internal business rules added layers of complexity that made a standard redesign approach insufficient.

Approach

As Principal UX Designer at Mirum Agency, I led in-depth stakeholder workshops to map the intersection of complex business rules and user needs. The project required equal command of big-picture strategy and granular detail; from restructuring the full IA to rethinking how enterprise buyers discover, evaluate, and purchase across product lines. I developed interactive prototypes and detailed wireframes that accounted for the unique B2B audience mindsets, working closely with the strategy team to validate every decision against real user scenarios and use cases.

Results

The redesigned portal delivered a fundamentally improved purchase and asset management experience for Epson's B2B customers across the Americas. The new IA reduced navigation complexity significantly, the streamlined e-commerce flow shortened purchase completion times, and the integrated DAM experience gave marketing teams faster access to the assets they needed. The portal remains a key strategic initiative for the Epson brand.