Case Snapshot — Reinventing Accident Intake with a Tool That Actually Gets Completed

Challenge

When someone is involved in a motor vehicle accident, the details that determine their compensation; police report numbers, witness contacts, medical records, insurance information. Are scattered across memory, glove boxes, and phone photos. The average online quiz funnel has a 90% drop-off rate. Law firms were losing millions in case value because potential clients couldn't organize the information attorneys need to evaluate a claim.

Approach

We designed Case Snapshot as a guided, empathetic intake experience: not a form, but a tool. The UX walks accident victims through documenting every detail of their case in a structured, mobile-first flow that feels supportive rather than interrogative. Smart branching logic adapts to the type of accident, injuries involved, and insurance situation, ensuring the output is a comprehensive case file that attorneys can act on immediately.

Results

Where typical quiz funnels see 90% abandonment, Case Snapshot achieves completion rates as high as 60% with bounce rates as low as 40%. The quality of intake data has been transformational for partner firms; attorneys receive meticulously organized case files that have contributed to tens of millions of dollars in case value. The tool has become a competitive advantage for firms using Lead Faucet's ecosystem.