CALSTART — Accelerating the Clean Transportation Movement

Challenge

CALSTART is the nation's leading clean transportation nonprofit, with 210+ member organizations from startups to Fortune 100 firms. But their digital presence wasn't matching their industry influence. Member engagement was declining, event registrations were flat, and their policy research. And Some of the most cited in the industry, was buried in hard-to-navigate archives.

Approach

We redesigned CALSTART's digital ecosystem to serve three distinct audiences: members seeking resources and networking, policymakers seeking data, and the broader industry seeking clean transportation intelligence. A content-forward architecture surfaced the right resources to the right audience at the right time.

Results

Event registrations tripled. Policy brief downloads more than doubled. Member engagement metrics improved across every category, and CALSTART's leadership reported that the new platform directly supported their membership growth objectives.