Bosch — Redesigning B2B Commerce for a Global Industrial Leader

Challenge

Bosch's B2B security and communications division needed to modernize its digital commerce experience across North and South America. Dealers and installers, the primary buyers. Were defaulting to phone orders because the online platform couldn't handle their complex multi-site, multi-product configurations.

Approach

We redesigned the complete dealer experience from product discovery through complex configuration and ordering. The strategy and creative teams worked across both North and South American markets, ensuring the platform served diverse regulatory and language requirements while maintaining a unified brand experience.

Results

Online order volume more than doubled. Self-service adoption among dealers reached 58%, dramatically reducing the load on Bosch's inside sales team and cutting support costs by a third.