In the competitive landscape of electronic music, even seasoned veterans need to evolve their positioning. For Montreal's Jean-Michel, with 25 years of producing for industry giants like Sony and Universal, the challenge wasn't talent – it was standing out in an increasingly crowded digital space.

"I had the credentials, the experience, and the passion," Jean-Michel reflects, "but something was missing in how I was presenting myself to the industry."

The Turning Point

Despite an impressive portfolio including work with Cirque du Soleil and collaborations with mixing legends like Mick Guzauski and Chris Lord Alge, Jean-Michel found himself at a crossroads. His recent releases on prestigious labels like Innervisions and Dirtybird were gaining traction, but he knew his brand needed elevation to match his expertise.

Enter Artist Boost Pro.

Strategic Repositioning

"The team at City of Angles immediately understood what I needed," Jean-Michel explains. "They saw past the standard producer publicity playbook and created something that truly represented my journey from Montreal to the global stage."

The transformation began with a high-end photo shoot that captured Jean-Michel's fusion of disco, funk, and deep house aesthetics. These images would later become central to his DJ Mag feature.

Breaking Through

The strategic press campaign positioned Jean-Michel not just as another producer, but as a "sonic alchemist" bridging the gap between classic studio techniques and modern electronic music. This unique angle caught DJ Mag's attention.

"The feature wasn't just about my music," Jean-Michel notes. "It told the story of a Montreal kid who went from 'The Couch Potatoes' to working with industry titans. Artist Boost Pro understood that this journey was what made me unique."

The Impact

The DJ Mag cover story has opened new doors. Jean-Michel's studio partnership with Derek Korogodsky has seen increased high-profile bookings, and his rates have adjusted to reflect his elevated industry position.

"What Artist Boost Pro provided wasn't just publicity – it was career transformation. They helped me present my experience in a way that resonated with both underground heads and mainstream industry players."

Looking Forward

With his recent releases on Planet E and Visionquest gaining momentum, Jean-Michel's position as a cross-genre pioneer continues to grow. "The best part is, now my public image matches my experience level. When people see my press kit or website, they understand immediately what level of production they're getting."

For producers looking to elevate their position in the industry, Jean-Michel's journey shows that even seasoned veterans can benefit from strategic repositioning. Sometimes, the missing piece isn't in the studio – it's in the story you tell about your work.

The Results

Want to learn more about how Artist Boost Pro transforms artists' careers? Contact us to discuss your journey.